New Mentor Spotlight: Swipely CMO Bari HarlamĀ 

Betaspring is psyched to welcome customer experience guru Bari Harlam to our mentor network.  Bari brings deep experience to the Betaspring table and will offer our community access to some serious insights into how to develop programs and approaches that turn customer loyalty and consumer behavior into powerful tools for growth.45

Bari is Chief Marketing Officer of Swipely, a technology startup focused on turning credit and debit transactions into a powerful direct marketing engine for local merchants. Before taking the leap to join Swipely a few months ago, Bari was Senior Vice President of Marketing at CVS Caremark and was responsible for leading the launch and development of the ExtraCare loyalty program, over 65 million consumers strong today. Bari and her team were responsible for driving some of the most significant customer experience innovations of the last decade.

Since the inception of the ExtraCare program, CVS/pharmacy earned unprecedented consumer loyalty and ExtraCare helped catapult the retailer to the front line of the industry.

Prior to joining CVS Caremark, Bari had a successful career as a faculty member in the marketing departments at the University of Rhode Island and Columbia University's Graduate School of Business.

Bari is passionate about promoting social enterprise so build sustainable communities. She is a board member of Amos House. Harlam is a mother of three. She holds B.S. Economics, M.S. Econometrics, and Ph.D. degrees from the University of Pennsylvania's Wharton School of Business and has published in a variety of journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, the International Journal of Research in Marketing, and the Journal of Business Research.

And...she's wicked cool. Knowing Bari for close to a decade now--and having had the opportunity to learn HUGELY from her, I know she's going to be a super star for our 2012 companies.