3. People are into it. We knew RevUp would be attractive to Internet and SaaS companies, but we are seeing interest from a much wider group, including consumer products, ecommerce, and niche verticals. Companies that aren't a perfect fit for venture still need capital and support to grow. Startups often figure out a first path to revenue but need help to significantly bend the growth curve. These companies don’t get much love from venture, and because most accelerators are tied to the VC wagon, they are underserved and yearning for help.