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Back & Better than Ever: Jerry the Bear

Jerry the Bear first came to market as a tool for children with Type I diabetes to understand and cope with the realities of their disease. Jerry, a snuggly plush bear, serves as a proxy for kids--they feed him, monitor his blood sugar and administer insulin as Jerry competes in a series of Olympic-type games. This unique combination of fuzzy warmth and high-tech engineering works because it offers engagement, education, and support.
So successful was Jerry in delighting children (and their parents, doctors and caregivers), Sproutel has expanded their product line to bring super fun, medical­grade education to all children.
Starting today, you can pre-order the new Jerry the Bear. Jerry's cuddly goodness combines expert­ approved content with play patterns that convey the best practices in nutrition, exercise, sleep, and mindfulness. Parents can select from a portfolio of health and wellness stories, including diabetes, food allergies, and asthma. PreOrder Now
Jerry is more than a toy--he is a trusted health coach who connects with children in ways adults simply cannot. The vision? Become the Sesame Street for healthcare. 
Founders Hannah Chung and Aaron Horowitz are no strangers when it comes to stealing the show--the two are seasoned pros at telling a killer story about their company, Sproutel. But this dynamic duo went next level when they wowed President Barack Obama with their story at the first White House Demo Day, where top entrepreneurs from across the country vied for the chance to present their startup to Commander-in-Chief. Can't think of a better run up to a launch of a new product!
“Our goal is to leverage the power of play to help children live happy and healthy lives” said Aaron Horowitz, co­founder of Sproutel. “We call it play with purpose. In an age when toys teach kids about STEM, programming, reading, and more ­ Jerry is the first toy of its kind to help children understand their own bodies.”
Best suited for children ages 4 to 9, Jerry the Bear is available to pre­order at $99. Sproutel has pledged 1% of sales to help fight obesity and hunger through the Food Research and Action Center (FRAC). Expansion packs will support finding a cure for type 1 diabetes through the Juvenile Diabetes Research Foundation (JDRF), and food allergies through Food Allergy Research and Education (FARE).
Huge congrats to Sproutel for all the incredible progress they have made in the last two years!
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