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How RevUp Works

Details on the RevUp model, process, and investment

RevUp is the first startup accelerator for “revenue-first” startups--companies where growth through revenue is the primary goal. RevUp was created by Betaspring, which was among the first accelerators to come on-line when we launched in 2009. 

RevUp works with companies generating monthly recurring revenue and have significant growth potential. These companies are technology-enabled and reach customers through repeatable processes. This includes companies in SaaS, software, e-commerce, consumer products, and technology services.

Companies participating in RevUp receive $75,000 in investment and immersion in a three-month program focused on increasing customer acquisition and revenue. RevUp is an intensive program requiring significant in-person participation from founders and senior members of the company team.  


Throughout the 3-month accelerator, RevUp focuses on experimentation and actions that increases customer acquisition and revenue, helping early stage companies with revenue grow faster on their own steam. In addition to an AMAZING mentor pool that includes founders who built revenue first companies, RevUp companies access a shared growth team, to enable companies to act fast on revenue-enhancing opportunities.

RevUp is run by Betaspring. We work with companies in the corridor between New York and Boston. The accelerator includes weekly face-to-face programming. Founders and senior company leadership must fully commit to the accelerator program to be eligible for investment.  

For RevUp reviews and accepts companies on a quarterly basis, selecting ~12 companies a year. RevUp companies interact with each other, with Betaspring alumni, with RevUp mentors and with the Betaspring leadership team—sometimes as a group and sometimes solo.

For each company we accelerate, the program begins on the day that we begin working with you. It ends three months later when we celebrate your mind blowing accomplishments.

Betaspring does not take equity in exchange for investment. Companies return the investment as a percentage of revenue over a 36-month period.  

The RevUp revenue contract is pretty straightforward. The cash component of the investment is invested as a low-interest rate, unsecured loan. We do this to minimize the tax implications for the company. RevUp’s revenue royalty contract aligns our investment return to the company’s revenue growth. A small percentage of monthly revenue (4-8%) is returned over the 36 months post-accelerator.

Because our investment is time-bound, the RevUp team is highly motivated to help our startups grow grow fast.

Our relationship with the companies we accelerate extends beyond the 3-month accelerator. RevUp by Betaspring is run by a full-time team of experienced entrepreneurs who LOVE working with startups. We don’t win unless you win, short term and long.

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