The RevUp in-house growth team works directly with our investees to evaluate, identify, and execute on revenue growth opportunities. Trained across a full stack of marketing tools, the growth team works with each portfolio company for a 3-6 month period following investment, free of charge.
Our team is expert in emerging digital marketing techniques, which we put into action by designing and conducting growth experiments. We’ve enabled a variety of companies to grow faster and more predictably, with a focus on building the internal capacity they'll need to succeed over the long term.
What skills do we bring to the table? Our team has helped produce scalable growth across B2B and B2C markets, and specialize in:
Brand presence, positioning and voice
Target audiences and engagement
Site and landing page performance
Social campaign management
Conversion funnel structure and effectiveness
Content (video, email, blog, newsletter) effectiveness
Marketing and sales tools and metrics
SEO, SEM, and social presence
Here are a few examples of the growth team in action:
For a niche ecommerce provider:
Reduced customer acquisition costs and doubled revenue through social audience testing, targeted advertising, and a multi-touch content strategy.
For an audio hardware company:
Discovered most valuable customer segment through data enrichment, leading to a redesign of sales and marketing processes.
For a B2B SaaS company:
Decreased time-to-close and quadrupled annual contract value through reengineering their sales process
While the growth team works most intensely with companies in the 3-6 month period post-investment, the team can be deployed on an as-needed basis to help at critical times in a company's growth cycle. It’s a resource that most companies cannot find (or afford) on the open market, and underscores our philosophy on how cash is best used when paired with the right capacity. You can read more about how we support companies by expanding bandwidth here.
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