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The RevUp Growth Team:

How it Works

The RevUp in-house growth team works directly with our investees to evaluate, identify, and execute on revenue growth opportunities. Trained across a full stack of marketing tools, the growth team works with each portfolio company for a 3-6 month period following investment, free of charge.

Our team is expert in emerging digital marketing techniques, which we put into action by designing and conducting growth experiments. We’ve enabled a variety of companies to grow faster and more predictably, with a focus on building the internal capacity they'll need to succeed over the long term.

What skills do we bring to the table? Our team has helped produce scalable growth across B2B and B2C markets, and specialize in:

  • Brand presence, positioning and voice

  • Target audiences and engagement

  • Site and landing page performance

  • Social campaign management

  • Conversion funnel structure and effectiveness

  • Content (video, email, blog, newsletter) effectiveness

  • Marketing and sales tools and metrics

  • SEO, SEM, and social presence

Here are a few examples of the growth team in action:

  • Built and validated B2C “customer journey” - from 1st touch to conversion to upsell or renewal - using historical data, management hypotheses, and user observation & measurement. Used customer journey to redesign funnel around low-cost 1st touch via social content, onsite and landing page CRO, and retargeting. Resulted in optimized CAC (<$20) while social ads were used to double revenue.
  • Enriched CRM data with invoice data and 3rd party demographic data to create a customer segmentation model by value, to identify patterns of most valuable, least valuable, and most under-leveraged customers. Uncovered a hidden 80/20 rule that led to the introduction of a new sales stage, the offloading of lower value customers to online only servicing, and a value recapture sales effort for under-leveraged customers.
  • Reduced the CPA for B2C email leads from over $13 to under $2 by introducing a new Facebook ad type, and optimizing the audiences for these ads.
  • Built competitor matrix from internal management perception and secondary research. Combined with customer persona development and jobs-to-be-done framework to precisely position 8 product mix against competitors across a dozen customer segments. Resulted in simplified go-to-market of two “lead offer” products, focused on three specific customer personas and jobs-to-be-done.
  • Through a series of price testing and “bracketing” A/B tests for a B2C company, increased revenue of 15% for the low price option and 5% overall. Optimized conversion for price-sensitive buyers by pushing up pricing floor and default options.
  • Provided “outside editor” role to jumpstart and structure content strategy and new content creation, including editorial calendar and content planning guide and examples. Resulted in doubling content publishing frequency and increased regularity, which was directly correlated to marketing leads.
  • Rebuilt B2C Facebook and Instagram audiences around interests, buying behavior, and desktop/mobile segments, ran through test matrix to determine which audience definitions would scale best. Helped marketing founder to integrate this into 2017 ad strategy. Resulted in focus on mobile optimized content ads for top-of-funnel, at ¼ the cost.

While the growth team works most intensely with companies in the 3-6 month period post-investment, the team is then deployed on an as-needed basis to help at critical times in a company's growth cycle. It’s a resource that most companies cannot find (or afford) on the open market, and underscores our philosophy on how cash is best used when paired with the right capacity. You can read more about how we support companies by expanding bandwidth here.

And, more info about how we work at betaspring.com.

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