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Launched in early 2010, Manpacks is storming the male undergarment market with its unique web-based subscription model that delivers product to-the-door every 3 months. With a focus on customer service, super-clean design, and a less-is-more approach, Manpacks has already been covered by the likes of the New York Times, MAXIM, and NPR, and is shipping to hundreds of loyal customers. Hint: Manpacks is only about underwear like Amazon was only about books.